The Story of Boutique Jewellery - An Idea

Boutique Jewellery and Gifts grew out of an idea on a whiteboard. In November 2005 the idea that sat on my small whiteboard in my garage of our 2 bedroom unit began to evolve. We set up our computer a desk and a couple of old shelves in our garage which became the headquarters of our baby empire.

My wife Helen and I were looking for a source of income to supplement our jobs. Helen had worked for the Commonwealth Bank for years and was retrenched. Me, the hubby worked nights as a limo driver, it is not glamorous as it sounds. I mainly serviced the corporate world, and yes I did have a few celebrities, like the fastest man in a red car called Ferrari, Mr. Schumarcher. I have been in the limousine industry for far too long. I had actually ran my own limousines, but the long hours were not good for a young married couple. The good thing though was that I learnt the concept of running a small business very quickly especially the most important idea of customer service.

Yes, customers can be very difficult, especially those in power and position who lead a go, go, lifestyle. Customer service is the paramount for customer service. In our next blog I will writing about the importance of customer service and how the idea of www.boutiquejewellery.com.au sprouted from the confines of a small garage.